PUTTING A CHOMP ON DISEASE
Social Media Campaign
In my role overseeing the social media channels of a large academic health system, I was involved in all phases of this campaign including conceptualizing, scheduling physician participation, crafting post content and scheduling the execution of the posts via Facebook. We utilized the unique tie-in with the University of Florida and the popularity of the Florida Gators to launch this campaign during the height of football season. The campaign reached over 27,000 people and was the recipient of an Aster Award for healthcare marketing. The accompanying file is the nomination submission I created for award consideration.
NEW LIFE IN NORTH JACKSONVILLE
Comprehensive campaign launching new hospital
I was involved in the collaborative planning, creative development discussions and strategizing for the new hospital on the north side of Jacksonville. The comprehensive campaign, which covered a variety of mediums including digital advertising, billboards, direct mail, radio spots and more, is highlighted in the attached file. The overall campaign was the recipient of an Aster Award. The accompanying file is the nomination submission I created for award consideration.
Note: This campaign was executed in partnership with a local advertising agency.
COMPANIES WITH HEART NOMINATION
Award Nomination Submission / Writing Sample
Each year I sought opportunities to highlight the remarkable work the hospital does and share this with the communities we serve. The attached file demonstrates a written nomination for Jacksonville Magazine's annual "Companies with Heart" issue.
Below you will find a portfolio of my selected work with a description of the project and my involvement in it. You can view the project by clicking on the accompanying graphic.
RADIOLOGY MARKETING PLAN
Strategic marketing plan development sample
This document shows a detailed marketing plan to promote the radiology service line of the hospital.
HEALTH SYSTEM OVERVIEW
Content Development / Writing Sample
I was tasked with the responsibility of assembling a comprehensive overview of the Jacksonville market for recruiting interest in a senior leadership position. This document reflects the results of my research, collaboration with various departments and consolidation of this information in a high-level overview of the significant offerings of the hospital.
EMPLOYEE MAGAZINE
Creative development / writing / editing
I served as the editor of a monthly employee magazine/newsletter - Open Lines. The files below demonstrate my writing and editing skills on a sampling of the issues. I worked with a graphic designer on creative concepts, often selecting the accompanying stock imagery for each issue and directing the aesthetic of the articles. By clicking on each thumbnail below you can access a digital version of the issue.
Note: Unless noted specifically by the name of another author, all other content was written by me. As the primary author throughout each issue, I didn't want to include my own byline multiple times.
ANNUAL REPORT
Writing / Editing / Content Presentation
I have written, researched and published a number of annual reports and executive-level pieces throughout my career. In addition, I have created talking points, biographies, social media campaigns, marketing overviews, and magazine content. Digital files of selected projects are available below.
Water Quality Report,
Writer/Researcher
Rotary Presentation -
for VP of Environmental Services,
Creator
Integrated Resource Planning Publication,
Writer/Researcher
CEO Bio,
Writer
Press Conference -
Talking Points,
Writer
Community Event -
VP Talking Points,
Writer
Water purification marketing collateral, Writer/Researcher
Community Welcome Book
Content Contributor/Project Manager
EXECUTIVE SPEECHES/TALKING POINTS
Content Research/Subject Matter Interviewer/Writer
Executive-level speech writing, developing talking points and other C-suite communication has been a significant part of my career. The following links showcase samples of this type of writing.
