THE FUTURE IS NOW
Capital Giving Campaign – North Jax
Directed strategic communications for a $10M church building campaign, including microsite content, multichannel marketing, video, social media, live events, leadership messaging, and media outreach. Authored the Journey Guide, a compelling narrative of the church’s history, progress, and vision and well as numerous other printed publications related to the campaign.
NEW LIFE IN NORTH JACKSONVILLE
Comprehensive campaign launching new hospital
Contributed to planning, creative development, and campaign strategy for the launch of a new hospital serving North Jacksonville. The comprehensive campaign spanned multiple channels, including digital advertising, billboards, direct mail, radio, and community-facing materials.
The campaign received an Aster Award for healthcare marketing. The accompanying file is the award nomination submission prepared for consideration.
COMPANIES WITH HEART NOMINATION
Award Nomination Submission / Writing Sample
Prepared a written nomination highlighting the hospital’s community impact and organizational values for Jacksonville Magazine’s annual Companies with Heart issue. The submission reflects a focus on storytelling, clarity, and alignment with external audiences and publication criteria.
The file is the nomination submission prepared for consideration.
Below is a selection of my work, with brief context on each project and my role.
Full examples are available by selecting the accompanying graphic.
RADIOLOGY MARKETING PLAN
Strategic marketing plan development sample
Developed a comprehensive marketing plan to support growth and awareness of the hospital’s radiology service line. The plan outlines strategic objectives, target audiences, messaging considerations, and recommended tactics across digital and traditional channels.
The document is a representative planning sample.
HEALTH SYSTEM OVERVIEW
Content Development / Writing Sample
Developed a comprehensive overview of the Jacksonville healthcare market to support executive recruitment for a senior leadership role. The document reflects research, cross-department collaboration, and the consolidation of complex information into a clear, high-level overview of the hospital’s capabilities, services, and strategic position.
The file is a representative writing and content development sample.
ANNUAL REPORTS | CORPORATE COMMUNICATIONS
Writing | Editing | Content Presentation
Developed executive-level communications and enterprise content across corporate, healthcare, public-sector, and mission-driven organizations. Work includes research, writing, editing, and content presentation supporting governance, stakeholder engagement, brand positioning, and organizational growth.
Examples in this section include annual reports, executive and leadership communications, campaign messaging, strategic marketing plans, award submissions, and public-facing content across print and digital channels.
Selected examples are available below.
Water Quality Report,
Writer/Researcher
Presentation - for VP of Environmental Services,
Creator
Integrated Resource Planning Publication,
Writer/Researcher
CEO Bio,
Writer
Press Conference -
Talking Points,
Writer
Community Event -
VP Talking Points,
Writer
Water purification marketing collateral, Writer/Researcher
Community Welcome Book
Content Contributor/Project Manager
EXECUTIVE SPEECHES | TALKING POINTS | PRESENTATIONS
Content Research/Subject Matter Interviewer/Writer
Executive speechwriting and the development of talking points and executive presentations have been a consistent focus of my work. The examples below reflect content developed in close partnership with senior leaders and subject-matter experts.
PUTTING A CHOMP ON DISEASE
Social Media Campaign
Oversaw development and execution of a social media campaign for a large academic health system, managing concept development, physician participation, content creation, and scheduling. The campaign leveraged the University of Florida affiliation and the popularity of the Florida Gators to drive engagement during peak football season.
The campaign reached more than 27,000 people and received an Aster Award for Healthcare Marketing. The accompanying file is the award nomination submission I prepared for consideration.
JEA AT A GLANCE
Enterprise Data Consolidation & Reporting Strategy
JEA’s operational and system data had historically been reported annually and inconsistently across departments, limiting its usefulness for executives, media, and external stakeholders. I identified the issue and created JEA At a Glance, an enterprise-wide reporting framework that consolidated complex electric, water, wastewater, reuse, and district energy data into a clear, standardized format. I also transitioned the publication from annual to quarterly reporting, providing leadership, media, and the public with a more current, reliable snapshot of JEA’s operations. The publication replaced a fragmented network of data sources and remains in active use across the organization today.
INTERNAL COMMUNICATIONS (EMPLOYEE MAGAZINE)
Creative Development | Writing | Editing
Served as editor of Open Lines, a monthly employee magazine, overseeing content development, writing, editing, and overall editorial direction. Worked closely with a graphic designer on creative concepts, including visual selection and layout direction, to ensure consistency and clarity across each issue.
The examples below represent a sampling of issues and demonstrate editorial leadership, writing quality, and content cohesion across a recurring internal publication. Unless otherwise noted, all content was written by me.
Select a thumbnail to view the full digital issue.
Note: Unless noted specifically by the name of another author, all other content was written by me. As the primary author throughout each issue, I didn't want to include my own byline multiple times.
INTERNAL COMMUNICATIONS
Change/Policy/Employee Messaging
Select image below to view full PDF.
JEA PROMISES
Internal Brand Campaign | Creative Direction & Content Development
Created and launched an internal brand campaign translating JEA’s customer experience standards into a cohesive visual and messaging system applied across digital, environmental, and employee-facing touchpoints.
